Adrienne Foreman Adrienne Foreman

Best Practices for B2B Content Marketing Part 2

In the part 2 of this two-part series, we discuss two additional best practices areas of B2B content marketing: balancing content and lifting your content from ad hoc and siloed to strategic and business wide. Learn to make content more effective and reach your business goals.

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Adrienne Foreman Adrienne Foreman

Thinking Locally as a Global B2B Brand

Smart marketing localization can help brands improve user satisfaction, increase lead generation, and build better awareness. Let’s look at localization info for B2B brands.

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Adrienne Foreman Adrienne Foreman

2023 Latest Trends in Martech

Martech keeps moving fast and providing exciting opportunities in marketing. What are some big trends we’ve noticed this year?

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Jennifer Kemp Jennifer Kemp

Is your enterprise going global?

Globalization is part of the natural progression of growth for most companies when they reach a certain size. But how do you effectively approach expanding your company onto the international stage and where do you begin?

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