A New Ecolab.com: 3 Brands, 1 Experience
The Cimarron Winter team played a leadership role in this exciting redesign and relaunch of the new Ecolab.com. This work focused on a website that reflects the merging of two large acquired businesses (Nalco and Nalco Champion) into one Ecolab enterprise online.
This site now allows all three brands to stand alone for those audiences that expect it, as well as for all dynamic product and service offerings to show up in relevant businesses across the entire site. This enhances a visitor’s understanding of the wide breadth of services this global enterprise has to offer and enhances the lead generation process.
Strategic Planning Enables Growth for Manufacturing
Wilson Tool engaged the Cimarron Winter team in 2013 to provide digital business strategy and thought leadership for their strategic planning process. The CW team worked with Wilson Tool to identify key growth areas that could be leveraged using new technologies.
Since then the teams have been working collaboratively on several digital and technology-driven initiatives, focusing on agile, test and learn methodologies that enable rapid development and efficient investments.
Many Brands in One Enterprise
Regis Corporation, the world’s largest owner and operator of hair salons, has a complex business model that required a multi-phase digital roadmap. In our work for Regis, relying on web services and dynamic data management to transform the organization into a digital leader.
The Cimarron Winter team played an integral role in many areas of this transformation, including:
- Design, test, and scale of a mobile app for its Supercuts brand, integrating data from Point-of-Sale at franchise locations across North America
- Creation of data feeds and web services to manage and optimize location data for 8500+ retail salons
Support for creation of web services and implementation of websites based on best-in-class Content Management Systems