Sitecore Symposium 2025 is Here!
We are excited to be at the Sitecore Symposium 2025 in Orlanda, Florida. A team from Cimarron Winter goes to the Symposium each year to keep up with key marketing and tech trends as well as meet and talk with smart marketers and digital leaders.
2025 Sitecore Breakout Tracks
Standout Experience with Content, Data, and AI
This track focuses on a variety of themes important to our everyday work at CW including content creation and management processes, personalization and optimization, AI strategies, and real-world content experiences. Although all the tracks this year are important and relevant to our work, this one is our top choice because of the way it combines content, data, and AI and seems to focus on strategy combined with practical tactics.
Digital Strategy and Leadership
Geared specifically for senior business decision-makers and executives, this track covers strategic and team-oriented topics including collaboration across departments, customer journey and brand strategies, and roadmap planning.
Technical Excellence
Always a crowd-pleaser, this tract is aimed at developers, architects, and IT team members. We’re looking forward to how hands-on this one should be covering best practices, demos, and insights from Sitecore specialists.
AI and Innovation
The most long-term and forward thinking of all of the tracks, this area focuses primarily on martech innovation and upcoming AI technologies. Industry-leading marketing and digital experts need to keep continuously up-to-date with cutting-edge advancements and tools/features that will change digital engagement.
Key Speakers and Agenda Highlights
Keynote Speaker Jesse Cole is the founder of Fans First Entertainment and the owner of Savannah Bananas, Party Animals, and Firefighters (all touring baseball leagues). Cole’s mantra “Fans First. Entertain Always.” is clear in his marketing approaches and focus on bold audience engagement strategies. We hope to hear from Cole on his approach to building digital connections with his audiences.
Keynote Speaker Paul Roetzer is the CEO and founder of SmarterX and the Marketing AI Institute. As a highly respected authority in AI strategy for marketing and business, Roetzer has so much to share with the Symposium attendees on how to harness AI, ensure teams are using smart marketing techniques effectively, and move with the rapid pace of digital marketing industry changes today.
Session: AI in 5: From Idea to Implementation with Sitecore + Gradial (Tuesday at 2:30pm)
We always look to interative workshops to see use cases and practical discussions on applying sitecore tools. In this workshop, Corey Caplette, CTO of Velir x Brooklyn Data; Anish Chadalavada, Co-founder and Chief Growth Officer of Gradial; and Jason Michaels, Global Head of Partnerships of Gradial, are showing how to unlock faster worflows and smart personalization within Sitecore XM Cloud.
Session: Ecolab’s People-First Approach to Deliver Fully Personalized Customer Experience (Tuesday at 4:00pm)
The very smart team in Ecolab’s Interactive Marketing Communication department, Amy Gustafson, Craig Burkart, and Kari Schmitz, are sharing what makes personalization truly work across teams, Sitecore investments, and operations. They’ll also be discussing how to align content with data, break down organizational silos, and maximize your Sitecore ecosystem investment.
Session: Sitecore Previews (Wednesday at 10:50am)
This almost goes without saying, but one of our favorite events of the symposiums usually end up being getting a peak into what is upcoming within the Sitecore experience.
Fireside Chat: From Figma to Frontend: Accelerating XM Cloud with Design Systems, AI & Fast Lane (Wednesday at 1:00pm)
Van Vuoong, Director of Digital Platforms at Baylor Scott and White, and David San Filippo, SVP Digital Experience Altudo, will be hosting a fireside chat on how design-system driven development and AI-powered workflows are redefining XM Cloud delivery. We’re very invested in the truly crucial work that design systems do for enterprises and how to improve and optimize design system processes, so we’re excited to see how this chat goes.
See You During the Symposium!
We hope to see you at the Symposium and we’ll connect again in the next couple of weeks to share what we experience and learned throughout the event.