2025 Sitecore Symposium—Key Takeaways
We enjoyed our time at Sitecore Symposium 2025, and walked away feeling energized about Sitecore progress. We are taking what we learned to move into 2026 with strategic foresight. Thank you to all attendees, speakers, sponsors, and organizers. Here is a high-level summary of the biggest themes that our team saw coalesce from this year’s event.
1. Rebranding to SitecoreAI + Unified SaaS Platform
Sitecore announced a major shift in their product ecosystem: the entire platform is being unified and rebranded under the SitecoreAI umbrella.
XM Cloud, Content Hub, Search, CDP/Personalize, and other modules are now positioned as one cohesive cloud platform rather than separate composable pieces.
This big change all boils down to one big goal: one data layer, one contract, one UX, and many modular capabilities. Simplicity across the entire experience and Sitecore administration.
Consolidating into SitecoreAI will help companies manage the complexity of deciding what capabilities to purchase (since they get all of it now) and will accelerate multi-site and multi-language adoption for companies that aren’t doing that today.
2. AI-Native Workflows: Agents, Flows, Signals, and Spaces
Throughout the event, Sitecore emphasized their belief that AI is the new operating system for marketers. What are the moving pieces in this idea?
Agents are automated assistant processes that can draft content, optimize pages, propose experiments, and migrate components.
Flows are orchestrated sequences across the content lifecycle (review, SEO, translation, and publishing).
Signals are the unified data layer powering personalization and insights.
Spaces are the collaborative workspaces for marketers and developers.
We’re excited about this perspective because it heavily aligns with Cimarron Winter’s core capability and approach: content operations + translation + publishing are perfect for agentic automation.
3. Focus on Migration Acceleration
Sitecore knows most clients are still on XP or hybrid architectures, and 2025’s big release addresses migration from XP and hybrid head-on offering some clear solutions:
Their Pathway Migration Tool streamlines moving structures, components, and content into the new platform.
Simplified pricing and packaging means easier internal stakeholder conversations and approvals.
Partners are encouraged to build accelerators for different industry models.
As a significant portion of our work includes migration projects, these new features will help us accelerate migration and deliver even better value for our clients.
4. Marketplace + Studio + Extensibility
At the event, Sitecore showcased a more robust and open ecosystem:
Studio will be the central console for building extensions, workflows, and small apps.
Marketplace is a collaborative space with connectors, automation packs, and accelerators.
They’re emphasizing extensibility as “safe by design,” which will mean less reliance on custom code.
We look forward to the opportunity to strategically build micro-accelerators for global workflows (translation, governance, image production, etc.) that differentiate our consulting work.
5. Strong Emphasis on Human + Creative Connection
Clearly, AI was the focus of the 2025 event and the strategic focus for Sitecore, but their message was clear: “AI amplifies creativity. It doesn’t replace it.” To underpin this message and continue strong conversations of AI boosting creativity and capabilities, the conference included many sessions with the following themes:
Human-centered storytelling
Accessibility & governance
Ethical use of AI
Marketer empowerment (less dependency on development cycles)
At Cimarron Winter, we provide expertise in strategy and storytelling. As we move forward with SitecoreAI and our projects in 2026, human judgment, brand voice, and emotional intelligence.
Moving Forward in 2026
Just because the symposium is behind us doesn’t mean the conversation has ended. We are continuing to build and implement plans based on Sitecore’s updates. There are exciting new possibilities in terms of speed, customization, scalability, and collaboration.
If you want to talk about what SitecoreAI, migration accelerator, and the open ecosystem might mean for your team, we’re here and happy to share what we learned. Let’s talk about what SitecoreAI opportunities could provide the most impact for your digital ecosystem.