Hello from Digital Summit Minneapolis

Written By Adrienne Foreman

Digital Summit Minneapolis 2026 is upon us!

We are at Digital Summit today and tomorrow at the Minneapolis Convention Center. A must-attend yearly event for thought leaders, Digital Summit brings together marketing and brand leaders for sessions, workshops, and networking opportunities.

The agenda for this year’s event reveal a few clear themes that have emerged early. Surprising no one, AI continues to be one of the most talked about subjects. There are several presentations that focus on AI—both from a strategic and operational standpoint.

  • AI for B2B Lead Generation

  • Improving Marketing Results with Gemini Notebook

  • How to Get AI to Recommend your Brand

  • Build Your AI Operations Layer Without the Risk

  • Stop Talking About AI Search in a Silo

  • AI + Marketing Strategies for Health and Wellness

  • AI Has Entered the Chat But You’re Still Running the Meeting

  • B2B Content Strategy for the AI Era

Coming in a close second, and potentially in response to the rise of AI everything… presentations and discussions focusing on creativity and authenticity are popular. There seems to be interest in human relationship building and how to stand out in noise (or dare I say, slop?).

  • Why the Future of Creativity Belongs to Human Imagination

  • Turn Cultural Chaos into Smart Marketing Strategy

  • Building Brand Stories that Break Through the Noise

  • Building Trust Through Community-Driven Content

  • Building Real Trust

  • Human Stories in an AI Era

  • Building a Culture of Opportunity, Risk, and Storytelling

Lastly, the other theme that has peaked our attention is the focus on changes in customer consumption. Although these presentations have somewhat different topics, the following all boil down to: Peoples' flows and journeys have changed. What we have been doing, isn’t working anymore… so how do we pivot?

  • Modern B2B Buyer Journey

  • Customer Journey Map isn’t Working

  • LinkedIn Is the New Growth Engine

  • Social Search Era

  • The Rise of Zero Click Marketing

We have been helping support many of our clients (and new customers) as they struggle to understand zero click search and how it impacts their brand visibility. Rand Fishkin’s The Rise of Zero Click Marketing is of particular interest to many of our search specialists. Over the last two years, we have partnered with B2B brands to expand beyond simple traffic KPIs, use data beyond their website metrics, and optimize for AI visibility. As a leading expert in SEO for decades, Fishkin will likely touch on several critical areas all digital marketers should be paying attention to.  

These are the focus of the sessions, but additional threads will appear as the event unfolds. What are the side conversations focused on? What specificity do people’s questions uncover? We’ll check back in during the following weeks to summarize Summit takeaways.

What are you hoping to get out of Digital Summit this year? Reach out and let us know. We’d love to catch up at the event.

Adrienne Foreman
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