THE ART OF THE POSSIBLE IN THE LAND OF DIGITAL.

We are digital people, creating and delivering a strong digital presence for the businesses we serve.

At Cimarron Winter, we drive business results by creating digital experiences that meet customer needs. Whether we’re hired by Marketing, IT, or the Business team, we strive to deliver a great customer experience based on a solid technical solution and an effective business operation.

Since the early days of the web, we’ve built, refined, and implemented just about everything you can do online – from websites and mobile apps to CRM databases and B2B ordering systems.

We’re the ones who can pull together your developers, agencies, and executives to align on a plan and actually get it done – meeting your goals on time and on budget. Learn more about what we can do for you.

We can’t wait to hear from you. Fill out the form and we’ll get back to you right away.

DIGITAL ECOSYSTEM

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Our world is the Digital Ecosystem: an intersection of Business Strategy, Marketing Operations, and System Infrastructure.

BUSINESS STRATEGY

First, everything starts with the Business Strategy: what you’re looking to achieve on the web and the roadmap for getting there.

MARKETING OPERATIONS

Whether it’s a new website redesign, marketing automation, or a new web technology platform, we can guide you through the maze of today’s digital marketing capabilities.

SYSTEM INFRASTRUCTURE

From foundational systems from CRMs to CMSs to e-commerce platforms, we help make sense of the spectrum of web technologies.

OUR PERSPECTIVE

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The complex world of Marketing & IT

The complex world of Marketing & IT

In recent years, we’ve seen an explosion of web platforms. Over just a few years, new tools have sprung up, stable platforms have transformed their offerings, and large firms have gobbled up innovative startups. It’s enough to make your head spin. To add to this constantly changing landscape, the businesses buying these tools have two departments vying to take the lead: Marketing and Technology (IT). Marketing teams have specific objectives they’re looking to meet, while Technology teams need to assure that the solutions are stable and scalable. Both of these teams are necessary and their goals are essential to success. But oftentimes they haven’t perfected the relationship to allow the Marketing/IT partnership to deliver real results. At Cimarron Winter, we believe both teams are necessary and vital at every step of the project. Along the way, we’ve found three vital elements for any web project: • Clear business goals – knowing what the project is meant to deliver for the organization. This is, quite simply, the first key to success. • Project governance and role definition – assuring that each team member understands the goal and contributes their valuable skills, without stepping on each other’s toes. • Cross-functional leadership – keeping everyone engaged, aligned, and focused, from beginning to end. With these three puzzle pieces in place, we’ve found that the turf wars and dysfunction between Marketing and IT can give away to a partnership that allows successful web projects… Projects where these teams recognize each other’s value and share in the... read more